But wait – let's take a step back in case we're moving too fast here...
You've been to eBay Pulse, right? It's the place on eBay where, among other things, top-watched auctions are showcased for the rest of the world to see. Auctions who've accumulated the most number of "Watch This Item" clicks bubble their way up to the Pulse page for their category, and perhaps even to the main eBay Pulse page. Such clicks act as "votes" of popularity for items, whether in popular Auction format or alternative listing formats such as Fixed-Price or Classified Ad.
So what kind of numbers (i.e. how many watchers) does a seller's item need to accrue to climb into the limelight on eBay Pulse? As an eBay shopper or onlooker, maybe you're curious. If you're a seller, knowing the Watch Count of Pulse items in your category can help you measure yourself up against your competition. We had a closer look at the Pulse pages and here are some trends that we found on the eBay US site, as of this writing.
Top-watched listings seem to get visible on the main Pulse page past the 200-250 Watch Count range. And it's not uncommon to see items who've elicited over 600 (or even 1,000) votes to appear there as well, especially for well publicized charity auctions or a hot CD-ROM eBook. Naturally these ballpark figures can always change as auctions come and go in the marketplace and as eBay tweaks its threshold criteria.
Drilling down into certain Pulse categories, one can see figures that as a seller may be easier to obtain. The Tickets category tends to have items in the 100-200 range, although a celebrity event or hot football game can garnish Watch Counts above 400 or even in the 1,000+ terrain. The Real Estate area tends to feature its most popular properties and land auctions at 200+, and over in eBay Motors it's not uncommon to see 400+ watchers on an auction, especially for early- to mid-century Fords.
Looking for a cheap laugh? Then head on over to the Everything Else category where you'll find at the top of the list such in-demand items as a common toothpick, empty bottle of laundry detergent, or a piece of mint candy – all offered with free shipping, of course. These festive sellers enjoy showing off their creative listing templates and sometimes hope to make it on the 11 o'clock news with their zany item (or entertaining listing), much like the seller who spotted an image of the Virgin Mary on their grilled cheese sandwich and sold it on eBay for US$28,000.00 back in 2004. These items grab numbers of active watchers across a broad spectrum, from unimpressive single-digit Watch Counts up to 10's of 1,000's in certain cases.
There are some other considerations that eBay seems to take into account when screening auctions for Pulse eligibility. These criteria aren't disclosed, but we've noticed that an item's bid count can play a role. Nevertheless, the Watch Count is the primary ranking factor, and it can be fun (and potentially profitable too, if you're an eBay seller) to see the wide range of counts that eBay Pulse items can amass.